Over 300 travel agents registered for our first PowerSolutions LIVE of 2019 in Atlanta to connect with 25 industry suppliers and hear from travel industry experts and marketing gurus Tammy Levent and Jenn Earley on Friday, April 26th at the Le Meridien Atlanta Perimeter.After the success of PowerSolutions National in February, we wanted to continue the focus on education and trainings for PowerSolutions attendees. Having surveyed agents over the years, we has learned education is the number one component travel agents look for when they attend CCRA PowerSolutions events.
“This is our third time back in Atlanta and it continues to grow each time,” said Peter E. Pincus, CCRA Chief Commercial Officer, “after four years of events including our National conference, we have retooled PowerSolutions by adding a larger focus on education and trainings.” Pincus continued, “CCRA listens to the agents in our community and we pride ourselves on being able to deliver quality events based on their needs. Travel agents can expect more specific trainings, like how to market themselves and how to use specific programs from our supplier partners to their advantage.”
In addition to the 25 suppliers, the event agenda included an in depth look at our new agent-only hotel booking engine TripSet.com lead by Holly Matthews Carrig, Senior Director of CCRA’s Agency Services, followed by a session with Tammy Levent, founder and CEO of T.A.S.K, who shared what agents should be doing to close deals and gain new customers. New for 2019, we welcomed Jenn Earley, founder of Amplified Marketing Services, a marketing agency focused on helping small businesses. Jenn spent her time teaching agents how to fix holes in their business plans, nurture relationships, and how to take their business to the next level by making better use of existing resources.
The agenda then turned its focus on our supplier partners. Agents viewed a short clip from Fiesta Americana about their generous agent program. Agents were given a quick look into the program and brands offered by the Mexico chain. A keynote from the Israel Ministry of Tourism wrapped up the educational portion of the event, who shared with agents all the country has to offer, and how to sell a destination that travelers are hesitant about in today’s political climate.
The audience then moved to the event’s roundtable sessions where they spent an intimate 10 minute session with each of the Gold suppliers in attendance. This is always a crowd favorite for both agents and suppliers because they can really focus on the information being shared with each other and make real connections. The night concluded with the the trade show floor welcoming the agents for an evening of food, drinks, and more networking with the rest of the supplier roster.
The positive feedback from suppliers and agents was overwhelming, and we are thrilled to once again deliver a great event! Carey International’s Tim Gregory, Director of Travel Industry Sales, had this to say, “What a great event! I just love the enthusiasm of all the agents both in the round tables and in the trade show. It’s just wonderful. It’s certainly well worthwhile and we always have a lot of great conversations. I would recommend it to anybody.”
We would like to thank everyone who participated! The next PowerSolutions LIVE is scheduled for June 12th, and will be taking place at the New York Marriott Marquis in New York City. More details and registration information for this event can be found here.
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