Social Media Marketing Guide for Travel Agents

By CCRA Marketing
February 07, 2017
social_media_marketing_guide

Making the most of social media marketing for your travel business

Social media has become second nature to most businesses and is often a large part of their plan for bringing in leads, increasing brand awareness, and driving sales. Staying relevant and on top of marketing, trends is an important part of having a successful business. That’s why we have decided to put together a social media marketing guide so that you can make the most out of using social media for your travel business!

Does your travel agency need a social media marketing strategy – It is important to determine what social media marketing needs your travel agency has. Do you need to hire a social media manager or specialist? Are you trying to engage your clients?

Facebook:

Showcasing your travel agency through your Facebook profile – Having an engaging cover image and detailed “About” information can help users navigate your profile, and can potentially help you generate new leads.
5 tips to increase the number of followers on your business Facebook page – By optimizing your Facebook profile, strategically scheduling your posts, planning engaging content, and a couple more tips, you will be able to effectively increase your Facebook followers over time. 

Twitter:

Using Twitter to connect with your clients –Twitter can be intimidating to new users, but is a great way to interact with your clients and build a solid social reputation.

Pinterest:

Adding Pinterest to the social media marketing mix – Pinterest is an amazing visual tool that many businesses are utilizing to leverage their content to new audiences.

Instagram:

Creating an Instagram presence - Instagram offers a close-up and often more personal took into how your business operates. You can feature photos from your business adventures and more!
5 tips to get more Instagram followers – You can leverage your visual content to gain a larger audience on social media. Instagram allows users to upload beautiful images and filter them with hashtags.
Setting up your Instagram bio - Your bio that is featured on your Instagram account reflects your business. You are only allowed 160 characters to describe who you are and what you do, so you better use them wisely! 

Creating and Managing Content:

4 free tools for creating awesome visual content - Sometimes it's easier said than done creating some really awesome visual content to use on social media, especially when you spend a lot of time in the office. These tools are great for whipping up something fun and engaging in no time.
Managing your social media accounts - If you are using multiple social media accounts (like us), here are 3 useful tips on how you can manage all the madness. 

 

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